We empower
We empower
Women remain significantly underrepresented in leadership roles. We help to empower women, men and corporations to change this dynamic!
We connect
We connect
We bridge ambitious women with forward-thinking organizations committed to transforming leadership from the inside out
WHAT DOES IT TAKE TO
be bold?
With nearly two decades of experience in leadership coaching, career development, and executive recruitment, Samra is on a mission to empower women and leaders to thrive. Her work focuses on reducing the gender gap in leadership roles by supporting individuals in advancing their careers and helping organizations drive lasting, inclusive change.
Her expertise spans global leadership development, executive coaching, and gender-focused DEI strategies. As the founder of BBold, she partners with companies to attract, develop, and retain diverse leadership talent, ensuring both people and organizations grow with purpose.
At BBold, we believe that advancing women’s leadership and embracing diversity are not just values—they are strategic imperatives for any organization aiming to innovate, inspire, and stay competitive in today’s world.
We welcome you to join us, to step up, defy the odds and help us to set up a new standard!
BBold and take action!
- Samra Chekroun
WHAT DRIVES ME ?
Due to a major event that happened in my life at the age of 9, I quickly understood the importance for Women to be financially independent. I truly believe that work and money are 2 crucial elements for women to be able to make a conscious choice without being under the control of anything or anyone.
This freedom and independence is only possible if we feel safe and secure emotionally and financially. Therefore, I decided to take a stand to support Women in their journey. My work aims to improve women's confidence and self-promotion skills by carving out their values & strengths and equipping them to communicate & network better.
To have a better results, my approach is to work with:
Corporations : By Facilitating workshops that empower women and underrepresented group to be more visible within the workplace. My main goal is to improve the talent attraction and retention.
Women : By coaching and supporting women in their career advancement and reenforcing their confidence, developing their self-promotion skills to take the place they truly deserve.
MY MINDSET
Change doesn’t wait, and neither should you.
If you're ready to rise, I'll help you move with purpose and power.
OUR
MISSION
BBold supports women in their professional progression by developing their self-awareness, their strategic thinking and their ability to position themselves with impact.
OUR
VISSION
To bring out a new generation of leaders by becoming the leading consulting firm in Switzerland for female leadership.
OUR TEAM
Samra chekroun
Founder / CEO
With over 17 years of experience in Executive Search, leadership training, and career development, she has successfully placed hundreds of candidates in leadership roles while supporting both global organizations and individual through times of change.She designs and delivers high-impact leadership training for human-centric companies, focusing on empowering women and leaders to break through barriers and foster inclusive workplaces. BBold’s programs are widely regarded as essential leadership tools, with 97% of participants considering them critical to their growth and an average satisfaction rating of 4.8 out of 5.
clint bauld
Board Advisor
Clint has extensive international business experience amassed whilst working in Europe for 3 major Fortune 500 companies and a number of smaller startup companies. He holds degrees in both psychology and international relations, is an Australian citizen and has now lived and worked in Switzerland for over 15 years.
His primary role at BBold will be to strategically advise the management team.
PARTNERS
Marie-philippe Vanheems
Founder of ILOVEOPEX
As a mechanical engineer with 17 years of international experience in top-tier companies (Avery Dennison, Nestlé, Dentsply Sirona, Carlsberg), She helps conscious leaders to transform their businesses in a 4.0 world.
Silvio Riva
Career Strategist Partner
