We drive

Everyone can lose their direction, we are like your GPS helping you to quickly recalculate and redirect your career back on track.

We empower

Women remain significantly underrepresented in leadership roles.  We help to empower women, men and corporations to change this dynamic!

We connect

Networking is key!  BBold helps you build a network of enterprising people who will support you in reaching your desired goals. 


be bold?

After 12 years of experience working in talent acquisition at some of the biggest global companies, I decided that it was my time to make a difference. I wanted to use my broad experience to help and serve women.


Therefore, I redirected my focus to better support women’s desires, understand their challenges and help them become more empowered within the workplace.  As a result of this, I co-founded BBold Sarl to pave a path for women to be bold. 


At BBold, we understand that diversity and women’s leadership are crucial topics for individuals and all organizations that want to promote inclusion and ultimately stay competitive.


We welcome you to join us, to step up, defy the odds and help us to set up a new standard!


BBold and take action...

- Samra Chekroun


Samra Chekroun

BBold’s mission is to primarily assist women who are seeking to develop their careers by utilizing self-perception, strategic thinking and self-positioning.  This leads to personal advancement and ultimately the creation of a fairer and more balanced playing field among their male colleagues.   


BBold’s vision is to create Switzerland’s first career and corporate consultancy which focuses on the promotion of woman’s leadership and development within the workplace.


BBold will donate 2% of its net profit to support causes associated with women and children who struggle daily to fulfil their basic needs.




Samra Chekroun

samra chekroun

Co-Founder / CEO

Samra is a business professional with over a decade of experience in talent acquisition and account management, supporting both large global companies and individuals undergoing organizational change. 

She is certified in NLP (Neuro-linguistic programming) and has a proven track record providing advice and assistance in career development. She is passionate about helping individuals and devoted to empowering people to reach their full potential.

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YASmin Mehboob-Khan

Communication & Marketing Officer

Yasmin is completing her bachelor’s degree in Media Communications with a minor in Women and Gender Studies. She was inspired to join BBold because of her passion for inclusive access to opportunity. Yasmin is focused on using her role in BBold’s communication department to fuel the wider conversation about empowerment in the workplace, and make BBold’s services available to as many people as possible.

Clint Bauld

clinton bauld

Co-Founder / Board Advisor

Clint has extensive international business experience amassed whilst working in Europe for 3 major Fortune 500 companies and a number of smaller startup companies.  He holds degrees in both psychology and international relations, is an Australian citizen and has now lived and worked in Switzerland for over 15 years.

His primary role at BBold will be to strategically advise the management team.  

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Fernanda Faria Zagato

Account Manager

Fernanda holds a Bachelor’s degree in Psychology with a minor in Business. The mission of BBold alligns strongly with her personal beliefs, so she was quick to form a connection with the company and team. She uses her leadership and communication skills from her administrative background to manage sales and build stronger relationships with clients at BBold.



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Pan salvaridis

Board Advisor

Pan studied as an electrical engineer with post-graduate degrees in nuclear engineering and medical electronics.  He has held senior management positions at major international companies such as Manpower International and Hewlett-Packard. Pan is passionate about the development of human performance in the workplace and has been providing consulting services for the last 15 years.

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Joelle Payom

Board Advisor

Joelle joins the BBold advisory team as a senior professional in Strategic Sourcing and Vendor Management across various and global industries (automotive, aerospace, retail, IT, FMCG). She has key expertise in End to End Procurement life cycle management, Negotiation, Governance, Transformation, Change management and influencing Senior Stakeholders. She is passionate about continuous learning and experience sharing and inspires and empowers each and everyone to foster an inclusive perspective of value creation that considers the whole range of stakeholders.

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Magdalena daccord

Board Advisor

Magdalena’s broad professional experience comes from the healthcare and sports development industries.  Having worked in global corporations, non-profit and associations have allowed her to more adeptly understand organizational dynamics and business priorities. She has been active in volunteering for international women’s organizations including Healthcare Businesswomen’s Association, Thrive with Mentoring, Women’s Brain Project.  Her focus within BBold will be to help drive the program for supporting women who want to return to work after their maternity leave.

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Midar pilastro

Board Advisor

Midar has a master’s degree in digital marketing and communication.  Her natural curiosity on how brands navigate the digital world led her on a career path working with startups and leading brands. She brings a human-centered approach to supporting BBold’s advisory board to deliver digital solutions that focus on their audience’s needs. 


You can’t hit a moving target, get crystal clear about what you want.


-Lisa Nichols-