We drive
We empower
We connect


be bold?

After 12 years of experience working in talent acquisition at some of the biggest global companies, I decided that it was my time to make a difference. I wanted to use my broad experience to help and serve women.


Therefore, I redirected my focus to better support women’s desires, understand their challenges and help them become more empowered within the workplace.  As a result of this, I co-founded BBold Sarl to pave a path for women to be bold. 


At BBold, we understand that diversity and women’s leadership are crucial topics for individuals and all organizations that want to promote inclusion and ultimately stay competitive.


We welcome you to join us, to step up, defy the odds and help us to set up a new standard!


BBold and take action...

- Samra Chekroun





samra chekroun

Co-Founder / CEO

Samra is a business professional with over a decade of experience in talent acquisition and account management, supporting both large global companies and individuals undergoing organizational change. 

She is certified in NLP (Neuro-linguistic programming) and has a proven track record providing advice and assistance in career development. She is passionate about helping individuals and devoted to empowering people to reach their full potential.

Nour Lashuel

Business & Marketing Associate

Nour is a recent graduate with a bachelor's in International Relations and a Minor in Psychology. At the completion of her studies, she integrated the BBold team to support and develop marketing and communication operations. She is driven by her desire to connect BBold with individuals in need of professional coaching to reach for and seize the opportunities they dream of. 

clinton bauld

Co-Founder / Board Advisor

Clint has extensive international business experience amassed whilst working in Europe for 3 major Fortune 500 companies and a number of smaller startup companies.  He holds degrees in both psychology and international relations, is an Australian citizen and has now lived and worked in Switzerland for over 15 years.

His primary role at BBold will be to strategically advise the management team.  

Mathilde Sibilot

Social Media Advisor

Mathilde is a Master’s student specialized in digital strategy and communication. She joins BBold for an internship in social media management. Her natural entrepreneurial spirit and creativity will be an asset to the team bringing fresh ideas to develop the company and create social media content.  She likes competition and innovation which is why working at BBold motivates and fits her personality perfectly.



Pan salvaridis

Board Advisor

Pan studied as an electrical engineer with post-graduate degrees in nuclear engineering and medical electronics.  He has held senior management positions at major international companies such as Manpower International and Hewlett-Packard. Pan is passionate about the development of human performance in the workplace and has been providing consulting services for the last 15 years.

Joelle Payom

Board Advisor

Joelle joins the BBold advisory team as a senior professional in Strategic Sourcing and Vendor Management across various and global industries (automotive, aerospace, retail, IT, FMCG). She has key expertise in End to End Procurement life cycle management, Negotiation, Governance, Transformation, Change management and influencing Senior Stakeholders. She is passionate about continuous learning and experience sharing and inspires and empowers each and everyone to foster an inclusive perspective of value creation that considers the whole range of stakeholders.

Magdalena daccord

Board Advisor

Magdalena’s broad professional experience comes from the healthcare and sports development industries.  Having worked in global corporations, non-profit and associations have allowed her to more adeptly understand organizational dynamics and business priorities. She has been active in volunteering for international women’s organizations including Healthcare Businesswomen’s Association, Thrive with Mentoring, Women’s Brain Project.  Her focus within BBold will be to help drive the program for supporting women who want to return to work after their maternity leave.

Midar pilastro

Board Advisor

Midar has a master’s degree in digital marketing and communication.  Her natural curiosity on how brands navigate the digital world led her on a career path working with startups and leading brands. She brings a human-centered approach to supporting BBold’s advisory board to deliver digital solutions that focus on their audience’s needs. 


You can’t hit a moving target, get crystal clear about what you want.


-Lisa Nichols-




45A-47A rue de Lausanne, 3ème étage,

1201 Genève, Suisse 

  • Facebook - Black Circle
  • Instagram - Black Circle
  • LinkedIn - Black Circle

Telephone: ​+41(0) 22 575 31 13 / +41(0) 78 694 40 48

Business Email:


© 2018 bbold.ch |  Data Protection Policy | Designed by Midar Pilastro