“To hire is to take people higher…”
– Haresh Sippy
One of the biggest challenges facing companies today is to attract young and top talents especially during this fast-changing and highly competitive work world.
According to Harvard Business Review, 41% of employees in the global workforce are considering resigning from their roles today, as the norms are changing and the way we work has been challenged in many shapes and forms. Hiring talented new employees while the world of work is seeing a fast continued shift is becoming tricky, as one could easily get lost between the needs and the expectations of the new talents. Let’s clarify some of today’s talents’ expectations through these 10 tips:
1. Reputation: Word travels fast! Consider your company’s reputation and make it so that you are adhering to the new standards of work. New talents consider what your old
and current employee say about you because they care about their own reputation and what others think about
Them. You can develop an approach through a various candidate persona and segment them. From there, invest in what aligns with the preferences of your ideal candidates.
2. Your Employee Value proposition must be authentically human: It’s important to connect values and new standards to your proposition, your employer branding. New talents place a high value in humanizing the workplace therefore going back to basics and highlighting the new norms of social causes, diversity, inclusion, equality and a positive culture where connection and growth are possible, are what candidates are looking for.
3. Vision & amp; Purpose: A purpose beyond profitability and a strong vision that speaks to the people you try to attract are essential. They’re considered a key element in setting your company apart in the future world of work. It’s important to clearly articulate the purpose and the role your employee play in participating in achieving the greater good, which gives them a greater sense of purpose as they’re demanding more and more
meaningful workplace experience.
4. Wellness: Well-being is crucial in today’s work world. Many understand now more than ever the importance of increasing wellness which goes beyond physical health; it’s about nurturing emotional, social and career wellness. A happy workforce leads to greater performance. In order to boost the employee's well- being, their psychological health is to be considered as well as their flexibility and autonomy.
5. Communication: Talking about where you’re going including your goals and intentions and how you’re planning to get there, along with the tangible actions to support it, matters to today’s candidates. They value transparency, coaching culture, optional remote work and growth challenges. Cultivating a culture where it’s safe to communicate one’s needs and discuss their options matters to new talents.
6. A culture of trust just like Google does it: The work culture at Google is attractive because it prioritizes the employee’s well-being, while maintaining productivity.
Their culture is founded on trust; the freedom to work whenever the employee wants and however they want. Fostering this so-called ‘cool’ environment increases inclusivity and productivity. A flexible work environment where a culture of trust is fostered is what attracts young talents today.
7. A sense of belonging: Employees care to feel valued, trusted and desire to see the potential to grow. Creating an inclusive workplace where everybody feels included
has proven to be key in attracting and maintaining young talents as well as improving business performance. Top talents value an inclusive workplace where everybody feels a sense of safety and belonging.
8. Flexibility: Few people after the pandemic accept to resume their old work schedule. Companies are encouraged to reconsider the needs of today’s world of work as the new talents prioritise job security and flexibility. Working long hours in exchange for high pay is no longer an attractive deal for the new talents.
9. Refresh your approach: Update your talent strategy as things progress; stay up-to-date and be active on social media, create engaging video content, research the priorities of your target candidates and especially their values. Staying genuinely ahead of the game makes you attractive.
10. Opportunities for growth: The top candidates want to be trusted that they can lead big projects, they want to know you will help them progress. They want opportunities, skills and new challenges to thrive. Make sure that your team is invested in career development at your company and that your organization is a place where people can actually advance their career. It’s important for the candidate to view their whole experience working for your company as a positive one. Cultivating employer branding is very essential to attract and retain top talents in this competitive environment. Investing in what genuinely matters to candidates is an important
element to your business success.