We empower

Women remain significantly underrepresented in leadership roles.  We help to empower women, men and corporations to change this dynamic!

We drive

Everyone can lose their direction, we are like your GPS helping you to quickly recalculate and redirect your career back on track.

We connect

Networking is key!  BBold helps you build a network of enterprising people who will support you in reaching your desired goals. 

be bold?

After 12 years of experience working in talent acquisition at some of the biggest global companies, I decided that it was my time to make a difference. I wanted to use my broad experience to help and serve women.


Therefore, I redirected my focus to better support women’s desires, understand their challenges and help them become more empowered within the workplace.  As a result of this, I co-founded BBold Sarl to pave a path for women to be bold. 


At BBold, we understand that diversity and women’s leadership are crucial topics for individuals and all organizations that want to promote inclusion and ultimately stay competitive.


We welcome you to join us, to step up, defy the odds and help us to set up a new standard!


BBold and take action...

Samra Chekroun
Samra Chekroun

- Samra Chekroun



BBold’s mission is to primarily assist women who are seeking to develop their careers by utilizing self-perception, strategic thinking and self-positioning.  This leads to personal advancement and ultimately the creation of a fairer and more balanced playing field among their male colleagues.   


BBold’s vision is to create Switzerland’s first career and corporate consultancy which focuses on the promotion of woman’s leadership and development within the workplace.


BBold will donate 2% of its net profit to support causes associated with women and children who struggle daily to fulfil their basic needs.


our team

Samra Chekroun

Samra chekroun

Co-Founder / CEO

Samra is a business professional with over a decade of experience in talent acquisition and account management, supporting both large global companies and individuals undergoing organizational change. 

She is certified in NLP (Neuro-linguistic programming) and has a proven track record providing advice and assistance in career development. She is passionate about helping individuals and devoted to empowering people to reach their full potential.

Clint Bauld

clint bauld

Co-Founder / Board Advisor

Clint has extensive international business experience amassed whilst working in Europe for 3 major Fortune 500 companies and a number of smaller startup companies.  He holds degrees in both psychology and international relations, is an Australian citizen and has now lived and worked in Switzerland for over 15 years.

His primary role at BBold will be to strategically advise the management team.  


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Joelle Payom

Board Advisor

Senior Strategic Sourcing and Vendor Management across global industries (automotive, aerospace, retail, IT, FMCG). She has key expertise in End to End Procurement life cycle management, negotiation, governance, transformation, change management and influencing senior stakeholders. She is passionate about continuous learning and experience sharing and inspires and empowers each and everyone to foster an inclusive working environment.

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Marie-philippe Vanheems

Founder of ILOVEOPEX

As a mechanical engineer with 17 years of international experience in top-tier companies (Avery Dennison, Nestlé, Dentsply Sirona, Carlsberg), She helps conscious leaders to transform their businesses in a 4.0 world.  

All these years, she has been a quite “masculine” leader and realized 2 years ago the importance of inclusive leadership. Her superpower: unleashing yours. So get ready to dare and shake up your routine


You can’t hit a moving target, get crystal clear about what you want.


-Lisa Nichols-